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Friday, 19 July 2013

Credit Union Marketing

Credit Union marketing at thirdstream exclusively deals with credit unions and therefore has developed proficiency to meet daily marketing requirements. Credit union is a small financial service which helps people in how they can save their money. It is sometimes also called as a member-owned financial institution which helps in providing the best financial services as other banks are offering. All credit unions collects money from you in a way of saving your money and the interests are returned back to you. In credit union marketing, there are several types of loans that are established to help you like: personal loans, study loans for your kids etc.

Today more and more people are turning towards internet these days for their banking needs, and in order to compete with larger banking institutions. With the economy failing, competition amongst banking institutions is furious. One key that you must always ensure is that your Credit Union is considering the younger generation. This is so because, in this technological era, everyone, especially the younger generation is reaching out businesses which are operated online. Because they tend to spend most of their time online already, they are looking for the convenience of checking their balances, transferring money, and making payments on the internet. If you are not able to provide this to your dormant members, they will look elsewhere.



Credit union marketing ideas


The credit union marketing follows several types of marketing strategies to help you. Some of them are:


1.    Encouraging the people: Encouraging people to open saving account is a good marketing strategy for credit unions.
2.    Target Community: Many people may be known to the people in the community. So it’s better to make a strategy that is based on the community itself so that the people in the community may discuss their experiences.
3.    Offering Financial Services: The best marketing strategy is that what the other banks are offering to people, credit union offers the best services at the lower rates.
4.    Online Credit Union Services: Online credit union services are provided to the members on their respective needs or as per their requirements.
5.    Safe and Stable Service: Credit Union Marketing’s main strategy is to provide the safe and stable services to the people.


There is a way to compete online with the other large banking institutions. With the help of an Internet marketing company, you can create an online marketing game plan for your business, and can help it develop even under the worst conditions too.